Purple Cow, Transform Your Business by Being Remarkable - Seth Godin
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
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Title: Purple Cow
Sub Title: Transform Your Business by Being Remarkable
Author: Seth Godin
Publisher: Penguin Books Limited
Year: 2005
Number of pages: 160
ISBN: 9780141016405
Books are all in a used condition unless otherwise stated and may contain signs of wear and handling. Items are inspected before listing to ensure they are in an acceptable condition. Please ask questions if you need more details on an item's condition.Books are shipped within one business day of checkout. If you select EFT as payment method, it may take somewhat longer for payment to reflect on our side before we are able to dispatch.
We offer Pargo Pickup (3-5 business days), local collection in Somerset West or Aramex door-to-door courier (1-2 business days). Shipping options can be selected at checkout.
We recommend Aramex courier as a fast no-contact delivery method available to all destinations within South Africa. Tracking number will be supplied once your shipment has been been processed.
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