Some History ......
Georg Jensen, (born August 31, 1866, Raadvad, Denmarkdied October 2, 1935, Copenhagen, Danish silversmith and designer who achieved international prominence for his commercial application of modern metal design. The simple elegance of his works and their emphasis on fine craftsmanship, hallmarks of Jensens products, are recogniSed around the world .
Jensens silverware achieved immediate popularity and commercial success. He was, in fact, the first silver maker to realiSe a profit from the manufacture of modern silver. Until Jensens time virtually all successful silverware producers had relied on a standard repertory of popular traditional designs. Jensen, however, found that the market for his sleek, simple pieces was larger than anyone had predicted. His firm grew rapidly, expanding throughout Europe and opening branches in London and New York City. On both continents Jensens work set trends for contemporary tableware. He was among the first designers to fashion steelformerly considered fit only for low-quality, inexpensive flatwareinto handsome, serviceable cutlery.
By 1935 the firm had branches all over the world and carried more than 3,000 patterns in open stock. Out of fairness to his customers, Jensen refused to discontinue old patterns, a practice common among manufacturers of fine silver and tableware. After his death the business was carried on by his son, Søren Georg Jensen. In 1973 the company became part of the Royal Scandinavia Group.