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For courses in Hospitality Marketing Tourism Marketing Restaurant Marketing or Hotel Marketing. Marketing for Hospitality and Tourism 7/e is the definitive source for hospitality marketing. Taking an integrative approach this highly visual four-color book discusses hospitality marketing from a team perspective examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book a global phenomenon is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media destination tourism and other current industry trends authentic industry cases and hands-on application activities.
TITLE: Marketing for Hospitality and Tourism Global Edition
AUTHOR: Philip Kotler
SKU: 9781292156156
PUBLISHER: Pearson Education Limited
DATE PUBLISHED: 08/09/2016
PLACE PUBLISHED: United Kingdom
PAGES: 688
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 216 mm x 273 mm x 24 mm
WEIGHT: 1340 gr
