Competitive Intelligence - Michelle Cook, Curtis W. Cook
Check my rate
| Main centres: | 1-3 business days |
| Regional areas: | 3-4 business days |
| Remote areas: | 3-5 business days |
Product details
Title: Competitive Intelligence
Sub Title: Create an Intelligent Organization and Compete to Win
Author: Michelle Cook,Curtis W. Cook
Publisher: Kogan Page
Year: 2000
Number of pages: 263
ISBN: 9780749433123
Synopsis: Competitive intelligence and analysis are essential elements of any business' marketing strategy in today's competitive marketplace. In order to understand the business environment and make effective business decisions, you must gather and analyze information on your customers, suppliers, distributors and retailers as well as your competitors. Competitive Intelligence will show you, from an international perspective, how to plan, prepare and implement an efficient CI system. Advice is provided on time-saving, avoiding information overload, vital technological assistance, internet and electronic databases, setting up an Intelligence Library, data mining, budget constraints and legal considerations.
Condition: Used
Books are all in a used condition unless otherwise stated and may contain signs of wear and handling. Items are inspected before listing to ensure they are in an acceptable condition. Please ask questions if you need more details on an item's condition.Books are shipped within one business day of checkout. If you select EFT as payment method, it may take somewhat longer for payment to reflect on our side before we are able to dispatch.
We offer Pargo Pickup (3-5 business days), local collection in Somerset West or Aramex door-to-door courier (1-2 business days). Shipping options can be selected at checkout.
Tracking number will be supplied once your shipment has been been processed.
See more of our books at