Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big

Name: Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big
SKU: Id-5012647
Price: 120.00 ZAR
Availability: InStock

Secondhand

Add to watch list

Add to cart

Shipping

Standard courier shipping from R30

R30 Standard shipping using one of our trusted couriers applies to most areas in South Africa. Some areas may attract a R30 surcharge. This will be calculated at checkout if applicable.
Check my rate

Free collection from Observatory, Cape Town

The seller allows collection for this item and will be in contact with the full collection address once the order is ready. Ready for collection by Monday, 20 May.

Ready to ship in

The seller has indicated that they will usually have this item ready to ship within 3 business days. Shipping time depends on your delivery address. The most accurate delivery time will be calculated at checkout, but in general, the following shipping times apply:

Standard Delivery

Main centres:	1-3 business days
Regional areas:	3-4 business days
Remote areas:	3-5 business days

Get it now, pay later

Seller

Bibliophilia620

96.90% Positive ratings

Buyer Protection

How you're covered

Product details

Condition

Secondhand

Location

South Africa

Product code

Id-5012647

Bob Shop ID

610042165

How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Companymakers of Sam Adamsprevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? The answer: radical marketing.

Paperback. English. Harper Perennial. 2000. Good Condition.

Report a problem