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A showcase of the best in international packaging design graphics
Successful Food Packaging Design features insights from professionals working within food packaging graphics design, and essays exploring the practical and psychological issues governing successful work. It also takes three international design groups working in the field as case studies for in-depth analysis, following the designers through the process, from brief to launch.
Successful Food Packaging Design showcases the most delectable international food packaging graphic design: from designer lines such as Phillippe Starck's bottled water, to the pop kitsch of Japanese sweet wrappers, super-branded icons to in-house lines and own brands, this book will satisfy the most insatiable of graphic consumer's appetites.
Paperback. English. Rotovision. 2006. Good Condition.
