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This book is not about the psychology of the entrepreneur. Very little if not nothing about how to cope with the start-up pressures, partners, investors, your debts, high maintenance family (well worth it), risk aversion ... and if entrepreneurship is really something for you.
This book is rather a set of principles that will help the (future) CEO/COO of a start up to remain focused on the essentials (strategy, operation, marketing, capital) to build an ambitious & successful web company. It is easy to read, showcase vivid stories and brings to life the experience of someone who has been there, done it. Additionally, the author Wil Schroter is a great guy, and you ll have fun reading it.
A welcomed addition to any entrepreneurs' book shelf!
