### Tag Heuer Kirium Model WL1113E SILVER Dial Swiss made Gents size medium to large fit ###

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BRINGING YOU AUCTIONS WITH

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BOB MEMBER FROM

NOV 2000

MY AIM--------TO PLEASE 

 Liquid steel, Tag Kirium, Silver Dial, iconic brand and iconic model, flowing steel, medium

to large fit wrist

Pictures of the actual watch, below Historical adverts relating to the Model range

Advertising for  the Kirium emphasised both the connection to sport and the liquid metal design, with the tag line Shaped by the Spirit of Sport. To publicise the new range more broadly, there was also a series of fashion shoots by Herb Ritts that featured a range of athletes, including Boris Becker, Marion Jones, Colin Jackson and Marie-Jo Perec.

The Kirium also featured in a series of print ads in TAG Heuers Inner Strength campaign, again using the likes of Becker.

In the mid- 2000s, TAG Heuer used the tag line What are you made of?, with the Kirium being shown with drivers from the McLaren- Mercedes Formula 1 team, such as David Coulthard.