100 Leo's - Wit & Wisdom from Leo Burnett (Advertising Guru)

100 Leo's - Wit & Wisdom from Leo Burnett (Advertising Guru)

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Condition
New
Location
South Africa
Product code
su1s7
Bob Shop ID
644308817

Published by McGraw-Hill, 1995, softcover, pocket sized landscape format, 120 pages, condition: as new.

A forceful personality whose love of advertising influenced the meteoric rise of his own agency to one of the world's best, Leo Burnett challenged advertising professionals everywhere to reject compromise and "Reach for the Star." This one of a kind collection of inspiring quotes from the advertising legend provides a fascinating insight into his thinking on creativity, artistic integrity, motivation, teamwork, and the business of selling.

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