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A Dictionary of Marketing is an accessible practical and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in web digital and social marketing this is the ideal reference for students and practitioners of marketing worldwide.
TITLE: A Dictionary of Marketing
AUTHOR: Charles Doyle
SKU: 9780198736424
PUBLISHER: Oxford University Press
DATE PUBLISHED: 12/04/2015
PLACE PUBLISHED: United Kingdom
PAGES: 544
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 129 mm x 195 mm x 33 mm
WEIGHT: 398 gr