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A Framework for Marketing Management (Third Edition) - Philip Kotler & Kevin Lane Keller
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A Framework for Marketing Management (Third Edition) - Philip Kotler & Kevin Lane Keller

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Condition
Secondhand
Location
South Africa
Bob Shop ID
660370362

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

ISBN: 9780131452589

Pages: 360

Paperback

Pearson, 2007

Very good condition; some pencil marks and limited highlighting

B41

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