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This book provides a completely new and fresh way of understanding the ANC by looking at the way the organisation has marketed itself and built up a distinctive brand. The concern here is not so much with politics as with publicity promotion and propaganda that is with techniques of political persuasion.
TITLE: A kind of magic
AUTHOR: Rushil Ranchod
SKU: 9781431408276
PUBLISHER: Jacana Media (Pty) Ltd
DATE PUBLISHED: 11/11/2013
PLACE PUBLISHED: South Africa
PAGES: 256
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 155 mm x 235 mm x 15 mm
WEIGHT: 295000 gr
