A Legend of Retailing House of Fraser
Author: Michael Moss and Alison Turton
Publisher: Weidenfeld and Nicholson
Edition: First 1989imited Edition 1979. Copy no 108 of 2650
ISBN: 0 297 796801
Language: English
Condition: Good. Clean copy with tight binding.
Binding: Hardcover with dust jacket
Pages: 384. Print with images
Additional Information
A Legend of Retailing House of Fraser delves into the intensely human story of two men who were willing to risk everything they had on one turn of pitch and toss in a lonely mountainous African chieftaincy over a hundred years ago. The book provides insights into the history and evolution of Frasers Limited, which has grown into a commercial giant. Behind the concrete and plate glass of the modern corporation lies this fascinating tale of risk-taking and determination and offers a glimpse into the past and the entrepreneurial spirit that shaped the company
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