A More Beautiful Question by Warren Berger | Questioning Framework, Innovation Tool

A More Beautiful Question (2014, 10thAnniversary Edition in 2024) by award-winning journalist and question expert WarrenBerger explores how asking the right questionsWhy?, What if?, How?can become a catalyst for innovation, leadership, and personal growth. Drawing on compelling stories (e.g. Polaroid, Airbnb, Gatorade), corporate examples (Disney, NASA), and educational insights, Berger shows that cultivating a questioncentric mindset can drive breakthroughs in business, creativity, and everyday life 

Key Topics Covered:

• The Why / What if / How questioning framework for actionable inquiry 

• Encouraging curiosity in innovation, business, and education

• Case studies from Polaroid to Airbnb to highlight powerful questions in action 

• Identifying and overcoming barriers to asking better questions 

• Tools like questionstorming and cultivating a culture of inquiry 

A More Beautiful Question, Warren Berger, innovation questions, Why What If How, question framework, inquiry culture, business innovation, creative thinking, question-storming, breakthrough ideas

Recommended For:

• Professionals and leaders aiming to foster innovation through inquiry

• Teachers and students wanting to reintroduce curiosity into learning

• Entrepreneurs, creatives, and problem-solvers seeking practical tools

• Readers interested in inspiring stories of big ideas sparked by questions