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A beautiful woman in winged eyeliner and a low-cut top lies on a bed urging her favourite cricketer to win the next match. In another post, she pouts at the camera from a hot tub. She posts a selfie with a cleric, wearing his cap at a jaunty angle. Her posts are viewed millions of times and the comments beneath them are full of hate.
Drawing on interviews and in-depth research, Sanam Maher pieces together Qandeel's life from the village where she grew up in the backwaters of rural Pakistan, to her stint in a women's shelter after escaping her marriage, to her incarnation as a social media sensation and the Muslim world's most unlikely feminist icon.