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This practitioner's guide goes beyond the basics of branding to reveal the sophisticated branding techniques implemented by some of the world's leading companies. It covers up-to-date strategies such as brand stretching and brand architecture.
TITLE: Advanced Brand Management
AUTHOR: Paul Temporal
SKU: 9780471479253
PUBLISHER: John Wiley & Sons (Asia) Pte Ltd
DATE PUBLISHED: 22/03/2002
PLACE PUBLISHED: Singapore
PAGES: 312
BINDING: Hardback
LANGUAGE: English
DIMENSIONS: 160 mm x 236 mm
WEIGHT: 715 gr
