ADVERTISED MIND - DUPLESSIS

Name: ADVERTISED MIND - DUPLESSIS
SKU: 9780749450243
Price: 393.00 ZAR
Availability: InStock

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R393.00

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Aristata Boekwinkels1174

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Product details

Condition

New

Location

South Africa

Product code

9780749450243

Bob Shop ID

672620374

Draws on the research into the workings of the human brain undertaken by psychologists neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.

TITLE: ADVERTISED MIND

AUTHOR: DUPLESSIS

SKU: 9780749450243

PUBLISHER: Kogan Page Ltd

DATE PUBLISHED: 03/07/2008

BINDING: Paperback / softback

DIMENSIONS: 156 mm x 234 mm x 14 mm

CONDITION: New

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