Advertising and Promotion - George E. Belch

Advertising and Promotion - George E. Belch

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Product details

Condition
New
Location
South Africa
Product code
9780071284400
Bob Shop ID
652040994

This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of implementing an IMC strategy.

TITLE: Advertising and Promotion

AUTHOR: George E. Belch

SKU: 9780071284400

PUBLISHER: McGraw-Hill Education - Europe

DATE PUBLISHED: 01/08/2008

PLACE PUBLISHED: United States

PAGES: 864

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 215 mm x 274 mm x 25 mm

WEIGHT: 1721 gr

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