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To understand the role of advertising and promotion in today's business world one must recognize how a firm can use all the promotional tools to communicate with its customers. This 10th edition with its integrated marketing communications perspective catapults the reader into the business practices of the 21st century.
TITLE: Advertising and Promotion (Global Ed)
AUTHOR: George E. Belch
SKU: 9789814575119
PUBLISHER: McGraw-Hill Education (Asia)
DATE PUBLISHED: 16/10/2014
PLACE PUBLISHED: Singapore
PAGES: 800
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 217 mm x 277 mm x 30 mm
WEIGHT: 2 gr
