Advertising and Promotion (Global Ed) - George E. Belch

Advertising and Promotion (Global Ed) - George E. Belch

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South Africa
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9789814575119
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To understand the role of advertising and promotion in today's business world one must recognize how a firm can use all the promotional tools to communicate with its customers. This 10th edition with its integrated marketing communications perspective catapults the reader into the business practices of the 21st century.

TITLE: Advertising and Promotion (Global Ed)

AUTHOR: George E. Belch

SKU: 9789814575119

PUBLISHER: McGraw-Hill Education (Asia)

DATE PUBLISHED: 16/10/2014

PLACE PUBLISHED: Singapore

PAGES: 800

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 217 mm x 277 mm x 30 mm

WEIGHT: 2 gr

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