Advertising and sales promotion - KOEKEMOER,L

Advertising and sales promotion - KOEKEMOER,L

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Product details

Condition
New
Location
South Africa
Product code
9781485102199
Bob Shop ID
631656355

Advances in technology and the change in customer profiles have changed advertising and sales as they have traditionally been conceived. Advertising and sales promotion focuses on the main advertising media and sales approaches and the impact these have on the demands and pace of effective communication in the current digital age.

TITLE: Advertising and sales promotion

AUTHOR: KOEKEMOER,L

SKU: 9781485102199

PUBLISHER: Juta & Company Ltd

DATE PUBLISHED: 01/01/2014

PLACE PUBLISHED: South Africa

PAGES: 260

BINDING: Paperback / softback

LANGUAGE: English

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