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How to find the ideas that make for great ads and deliver them in fresh memorable persuasive ways.
TITLE: Advertising
AUTHOR: George Felton
SKU: 9780393731590
PUBLISHER: WW Norton & Co
DATE PUBLISHED: 28/03/2006
PLACE PUBLISHED: United States
PAGES: 256
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 218 mm x 279 mm x 18 mm
WEIGHT: 940 gr
