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For introductory courses in advertising. An accessible well-written and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication as well as the implications of these changes to traditional practice and presents them to students through an accessible well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies social media and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
TITLE: Advertising Principles & Practices: Global Edition
AUTHOR: Sandra E. Moriarty
SKU: 9780273752929
PUBLISHER: Pearson Education Limited
DATE PUBLISHED: 28/04/2011
PLACE PUBLISHED: United Kingdom
PAGES: 688
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 216 mm x 274 mm x 22 mm
WEIGHT: 1210 gr