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Advertising Principles & Practices: Global Edition - Sandra E. Moriarty

Advertising Principles & Practices: Global Edition - Sandra E. Moriarty

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Location
South Africa
Product code
9780273752929
Bob Shop ID
632654488

For introductory courses in advertising. An accessible well-written and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication as well as the implications of these changes to traditional practice and presents them to students through an accessible well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies social media and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

TITLE: Advertising Principles & Practices: Global Edition

AUTHOR: Sandra E. Moriarty

SKU: 9780273752929

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 28/04/2011

PLACE PUBLISHED: United Kingdom

PAGES: 688

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 216 mm x 274 mm x 22 mm

WEIGHT: 1210 gr

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