Advertising Procedure Seventh Edition

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R260.00
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Product details

Condition
Secondhand
Location
South Africa
Product code
Id-5006214
Bob Shop ID
610037496
Hardback. English. Prentice-Hall. 1979. Used. This book deals with planning, creation, use, and place of advertising in our society. Here is a broad view of advertising responsibilities. Advertising research is stressed on two crucial points: the sharp definition of the problem and the creative an interpretation of the findings.

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