Advertising, Promotion, and other aspects of Integrated Marketing Co - Terence Shimp

Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of todayâs leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as todayâs popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global marketing, and memorable advertising campaigns.

TITLE: Advertising, Promotion, and other aspects of Integrated Marketing Communications

AUTHOR: Terence Shimp

SKU: 9781337282659

PUBLISHER: Cengage Learning, Inc

DATE PUBLISHED: 20170807

PLACE PUBLISHED: United States

PAGES: 635

DIMENSIONS: 277x217

WEIGHT: 1406