Advertising Society and Consumer Culture - Roxanne Hovland

Designed as a core textbook for courses in Advertising and Society Advertising Society and Consumer Culture develops an integrated perspective that gives students a framework for understanding past present and future issues in advertising communications. Chapter contents cover the entire range of social political cultural regulatory and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping advertising to vulnerable audiences and the distribution of wealth in consumer society. Advertising Society and Consumer Culture intertwines the development of the consumer culture with its coverage of the historical political regulatory and ethical issues of advertising. It includes clear comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography it can be adopted independently or alongside its companion volume Readings in Advertising Society and Consumer Culture.

TITLE: Advertising Society and Consumer Culture

AUTHOR: Roxanne Hovland

SKU: 9780765615473

PUBLISHER: Taylor & Francis Ltd

DATE PUBLISHED: 01/03/2010

PLACE PUBLISHED: United Kingdom

PAGES: 224

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 152 mm x 229 mm

WEIGHT: 295 gr