Africa Rising: How 900 Million African Consumers Offer More Than You Think (Mahajan, Vijay)

Africa Rising: How 900 Million African Consumers Offer More Than You Think (Mahajan, Vijay)

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Product details

Condition
Secondhand
Location
South Africa
Product code
RM21443ad
Bob Shop ID
639115053
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Africa Rising: How 900 Million African Consumers Offer More Than You Think

About This Book

Condition & Size

📖 Condition: Score 6.5/10 Good-Very Good
Observations: None

📏 Size: Hardcover

Summary

With more than 900 million consumers, the continent of Africa is one of the world's fastest growing markets. In this book legendary global business consultant Vijay Mahajan reveals this remarkable marketplace in all its richness and complexity, and helps companies understand the massive opportunity it presents.

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