Africa Rising: How 900 Million African Consumers Offer More Than You Think (Vijay Mahajan)

 

Vijay Mahajan

Large Hardcover

With more than 900 million consumers, the continent of Africa is one of the world's fastest growing markets. In this book legendary global business consultant Vijay Mahajan reveals this remarkable marketplace in all its richness and complexity, and helps companies understand the massive opportunity it presents.
Africa Rising: How 900 Million African Consumers Offer More Than You Think (Vijay Mahajan)

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