Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
Focusing on the analysis needed for sound Marketing decisions this book is structured around the core marketing document - the Marketing Plan. It also focuses on the analysis pertaining to a product's environment customers and competitors.
TITLE: Analysis for Marketing Planning
AUTHOR: Donald R. Lehmann
SKU: 9780071263634
PUBLISHER: McGraw-Hill Education - Europe
DATE PUBLISHED: 01/02/2008
PLACE PUBLISHED: United States
PAGES: 288
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 163 mm x 233 mm x 12 mm
WEIGHT: 402 gr