I PHONE 12 PRO MAX 256GB
New, tougher design
Get ready to immerse yourself in new worlds thanks to the iPhone 12 Pro Max's new design: less bezel and larger screen. It makes the most of the panel space while protecting it by using a technique they have named "Ceramic Shield", which they say is four times more drop resistant compared to a normal glass.
This material is obtained by inserting nanoceramic crystals into the glass, which are tougher than most metals. As it is opaque, the process becomes extremely complicated, which is why the type of glass used and its degree of crystallinity must be studied, until finally finding the formula that reinforces the hardness of the ceramic while maintaining the transparency of the glass.
Water resistant. Breathtaking Finishing Touches
Protect your iPhone 12 Pro Max as if it were your most precious asset, but in the proper way... The new Pro Max can take care of itself as it incorporates a body made of stainless steel, a strong, durable material. Plus, as a premium smartphone, iPhone 12 Pro is perfecty polished while featuring awesome finishing.
If you think the iPhone 12 Pro Max simply resists corrosion, well, you're wrong. It is also IP68 certified for water resistance. It no longer matters if you spill a glass of water on it.
Hey, 5G! Why so fast?
Looking forward to downloading very heavy files away from home or watching high quality HDR movies without any interruption? Congratulations, 5G connection is here to revolutionise the ultrasonic wireless speed of the iPhone 12 Pro Max. Plus, Apple boasts more 5G bands than any other smartphone in its Pro Max, so you can enjoy 5G where you least expect it. Plus, all this speed brings with it amazing new possibilities for the future of apps.
Apple also stands out for launching the best processors on the market. Indeed, this whole new family of iPhones comes with A14 Bionic.
And it's actually a bit crazy... The CPU and GPU are 50% faster than any other smartphone chip, probably thanks to its 11.8 billion transistors, or the new 16-core Neural Engine, which is 80% faster than its predecessor, or even the self-learning accelerators that are up to 70% faster. What's really important is that it all adds up to greater speed, efficiency and autonomy, all on a chip of only 5 nm. Wooooow...
LiDAR scanner. Augmented reality on the go
The iPhone is designed with augmented reality in mind, and the iPhone 12 Pro Max's LiDAR scanner opens up myriad possibilities. LiDAR technology measures absolute depth by timing the time it takes for invisible light to reach objects from the transmitter and return to the receiver. LiDAR works with the iOS 14's depth environments to generate an enormous amount of high-resolution data, covering the entire field of view of the camera. And the light pulses, which are emitted at nanosecond intervals, constantly measure the scene to make the depth map more and more accurate - a revolution for augmented reality!
iPhone 12 Pro Max. Camerus maximus
The iPhone 12 Pro Max exploits the full potential of the Pro camera system. Its 47% larger sensor and larger pixels which increases the amount of light gathered on the wide camera. The innovative optical image stabilisation system works on the sensor and not on the lens, so the frame is stable even on the go. And if that's not enough, the new 65mm telephoto lens' zoom brings you even closer to the subject when you take a portrait.
The first camera to record with Dolby Vision
On the iPhone 12 Pro Max, HDR recording is increased from 8 to 10 bits and captures 700 million colours to make even more realistic videos. Thus, it supports Dolby Vision recording, the film industry standard. You can even edit Dolby Vision video and use AirPlay to view your masterpiece on a large, detailed screen.
Night mode is also available on the iPhone 12 Pro Max's front camera for more natural and high-resolution selfies, no matter how low the light level. You can also use Dolby Vision recording and features such as Deep Fusion or Smart HDR 3 on the TrueDepth camera. Bring out the best in you, anytime.
The largest iPhone'S Super Retina XDR panel
If you were already amazed by the size of the iPhone 11 Pro Max, prepare to discover the 12th's OLED Super Retina XDR display. And no, not only for its 6.7-inch, but because of the new flat-edge design, which makes the most of the space available for its custom-made panel. In addition, it has up to 1200 nits maximum brightness and an amazing contrast 2000000:1, as well as over 3.4 million pixels. Without a doubt, you'll have an unprecedented visual experience.
Apple has also redesigned widgets so that you can have the information you want at your fingertips on the same home screen, and you can even pin conversations in the Messages app to place your favourite contacts at the top of the list. And many, many more features - try them out for yourself!
Safety first
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