Apple TV 64GB

A TV experience you’ve never experienced.

Until now, finding a movie or show to watch was a burden. You had to do all the scrolling, button pushing, searching, and digging. The new Apple TV is designed to take the work out of watching TV. Simply ask Siri to find something for you. Bypass all those confusing buttons with a swipe of your thumb. It’s an experience that makes you feel like you’re interacting directly with the screen, even though it’s on the other side of the room.

Feel fully immersed in your screen. Even from across the room.

Many of the products we make — iPhone, iPad, Apple Watch — are built around the same profound experience: connecting you directly with what’s on your screen. Simple, natural movements of your finger play a big role in that. But how do you create that same immersive experience with a screen that’s hanging on the wall 10 feet away? The new Apple TV interface solves that fundamental challenge by using Touch and voice to reimagine how you interact with your TV screen.

Touch. The most natural way to navigate.

The glass Touch surface on the new remote was engineered to provide an experience that feels both fluid and precise. What your finger does on the remote is exactly and immediately what it does on your screen. It’s so natural, in fact, that your eyes don’t even need to look down. You never have to hunt for a button to press or have a light on to see.

Voice. The most efficient interaction tool ever.

There’s no easier way to interact with something across the room than using your voice. The Siri Remote lets you do what’s natural — just say what you want to watch. Siri takes you right where you want to go without having to click through multiple menus to get there.

A clean design that brings your content to life.

Screens throughout the new Apple TV have been designed to let the content be the hero. And the use of parallax makes movie and TV show posters visually come alive while clearly showing you where you are on the screen. You’ll feel like you’re interacting directly with your TV screen, not separated from it.

Quickly bounce between apps.

Double-click the Home button on the remote and you’ll see the apps you’ve used most recently. So you can quickly switch from, say, SHOWTIME to MLB, or from an iTunes movie to the Rayman Adventures game you were playing, without having to go all the way back to the Home screen.

Customize the Home screen.

Move your most-used apps to the top row of the Home screen for faster access. For example, add Netflix to your mix, and when the icon is selected, shortcuts to Netflix content appear above. Just click a title to start watching.

New cinematic screen savers.

When you’re not actively using Apple TV, it relaxes by displaying aerial HD videos of stunning locations around the world. Shot specifically for Apple TV, these dreamy landscapes drift across your TV, turning your big screen into a mesmerizing work of art.

The fastest way to find what you’re looking for? Ask Siri.

Siri takes the work out of watching TV. Simply say what movie or show you want to watch, and Siri finds it for you. It’s that easy. Dual microphones allow Siri to hear your commands clearly, even if there’s background noise. Tell Siri you want to watch a Hulu show. Or ask it to find Nemo. Siri knows exactly what you’re talking about. The days of wading through page after page of choices to track down your favorite show — or using a remote to type in every letter of a movie title — are thankfully over.

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