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Applied Marketing Cases
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Applied Marketing Cases

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R70.00
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Product details

Condition
Secondhand
Location
South Africa
Customer ratings:
Product code
129331737
Bob Shop ID
227533908
Applied Marketing Cases

The all-new Applied Marketing Cases is an engaging collection of case studies written by owners, entrepreneurs and corporates(from SMMEs to larger companies). They share their frustrations, successes  and challenges on starting and running successful businesses. The stories are unique and inspiring to students, practitioners and would-be entrepreneurs.

Key Features
  • Consists of first-hand case studies from businesses currently operating successfully
  • Discusses methods used to segment the market and how to make advertising and branding decisions
  • Covers aspects such as staff issues, purchasing and importance of customer service.

Simple, relevant and practical, Applied marketing Cases is  a must-read for entrepreneurs and business students alike. 

Authors     A Drotsky, C.H. Van Heerden (2013)
ISBN         1485102146, 9781485102144
Format      Paperback
Pages       154p.

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Pleasure to do business with :) !!!!
08 Aug 2016