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The all-new Applied Marketing Cases is an engaging collection of case studies written by owners, entrepreneurs and corporates(from SMMEs to larger companies). They share their frustrations, successes and challenges on starting and running successful businesses. The stories are unique and inspiring to students, practitioners and would-be entrepreneurs.
Key Features
Consists of first-hand case studies from businesses currently operating successfully
Discusses methods used to segment the market and how to make advertising and branding decisions
Covers aspects such as staff issues, purchasing and importance of customer service.
Simple, relevant and practical, Applied marketing Cases is a must-read for entrepreneurs and business students alike.
Authors A Drotsky, C.H. Van Heerden (2013) ISBN 1485102146, 9781485102144 Format Paperback Pages 154p.