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Applied Strategic Marketing discusses the strategic role of marketing management in modern organisations. The focus is on how managers choose and manage the markets they serve how they handle competition and what strategies they devise in order to build brand value and customer relationships.
TITLE: Applied Strategic Marketing
AUTHOR: JOOSTE,CJ
SKU: 9781775781271
PUBLISHER: Pearson Education South Africa
DATE PUBLISHED: 05/01/2012
PLACE PUBLISHED: South Africa
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 175 mm x 245 mm x 15 mm
WEIGHT: 810 gr