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Hardcover, 1920's, illustrated, 446 pages, 21.7 cms x 28.4 cms x 2.8 cms, condition: very good.
"Dedicated to the agents of Johnnie Walker throughout the world"
Johnnie Walker is arguably the most popular and recognisable blended Scotch on the market. Its core range includes the standard Red Label and Black Label, introduced in 1909 and named, quite simply, after their packaging. The iconic striding man motif was first drawn by Tom Browne the year prior. The premium Blue Label brand was introduced in 1992, and is composed using malt whisky from some of the most sought after distilleries in Diageos extensive portfolio. Today, many of these distilleries are only still with us due to their importance to the Johnnie Walker blends during the difficult 1980s period for the industry. A true champion of the whisky world.
This 1920s book details markets around the world, with period photographic imagery of the locales, that have taken to the legendary Scotch whisky, including South Africa.