Play Well, Learn a Lot
Colourful and easy to use, LEGO is popular not only among kids but adults too.
History
28 January 1958 marked the day the LEGO brick was born. Since inception, over 400 billion LEGO elements have been manufactured. Approximately seven Lego sets are sold every second. Over the years changes have been made to the appearance of the pieces; however, they are still compatible with bricks made more than 58 years ago.
The famous building blocks were designed by a Danish carpenter named Ole Kirk Christiansen back in the 1940s. After losing his job, he decided to try his hand at crafting toys out of wood which soon lead to the ingenious idea of creating interlocking bricks that mimicked the stacking capabilities of regular blocks but also allowing for creative possibilities when building. He named his design "LEGO".
Skills Children Can Develop Through LEGO Play
LEGO allows for a range of creative and imaginative games. Children develop personal motivation and are actively engaged mentally through LEGO play. Ideas and questions are formulated leading to sorting and problem-solving in three dimensions. Patterning practice develops fine-motor and creative skills in kids.
More benefits of LEGO play include:
Fun Facts
The most popular LEGO themes for kids include Star Wars, Ninjago, Bionicle, Lord of the Rings, Marvel, Batman, Technic, The Lego Movie, Friends, Lego Universe, Jurassic World, Toy Story, Disney and Mindstorms
Begin your child's LEGO journey here. Shop now!