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BATTLE of BRITAIN AUGUST-OCTOBER 1940 BOOKLET WW2 WWII WORLD WAR TWO WINSTON CHURCHILL BATTLE of BRITAIN AUGUST-OCTOBER 1940 BOOKLET WW2 WWII WORLD WAR TWO WINSTON CHURCHILL BATTLE of BRITAIN AUGUST-OCTOBER 1940 BOOKLET WW2 WWII WORLD WAR TWO WINSTON CHURCHILL BATTLE of BRITAIN AUGUST-OCTOBER 1940 BOOKLET WW2 WWII WORLD WAR TWO WINSTON CHURCHILL BATTLE of BRITAIN AUGUST-OCTOBER 1940 BOOKLET WW2 WWII WORLD WAR TWO WINSTON CHURCHILL BATTLE of BRITAIN AUGUST-OCTOBER 1940 BOOKLET WW2 WWII WORLD WAR TWO WINSTON CHURCHILL BATTLE of BRITAIN AUGUST-OCTOBER 1940 BOOKLET WW2 WWII WORLD WAR TWO WINSTON CHURCHILL BATTLE of BRITAIN AUGUST-OCTOBER 1940 BOOKLET WW2 WWII WORLD WAR TWO WINSTON CHURCHILL BATTLE of BRITAIN AUGUST-OCTOBER 1940 BOOKLET WW2 WWII WORLD WAR TWO WINSTON CHURCHILL
BATTLE of BRITAIN AUGUST-OCTOBER 1940 BOOKLET WW2 WWII WORLD WAR TWO WINSTON CHURCHILL BATTLE of BRITAIN AUGUST-OCTOBER 1940 BOOKLET WW2 WWII WORLD WAR TWO WINSTON CHURCHILL BATTLE of BRITAIN AUGUST-OCTOBER 1940 BOOKLET WW2 WWII WORLD WAR TWO WINSTON CHURCHILL BATTLE of BRITAIN AUGUST-OCTOBER 1940 BOOKLET WW2 WWII WORLD WAR TWO WINSTON CHURCHILL
BATTLE of BRITAIN AUGUST-OCTOBER 1940 BOOKLET WW2 WWII WORLD WAR TWO WINSTON CHURCHILL
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BATTLE of BRITAIN AUGUST-OCTOBER 1940 BOOKLET WW2 WWII WORLD WAR TWO WINSTON CHURCHILL

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Product details

Condition
Secondhand
Location
South Africa
Product code
BOOKLET
Bob Shop ID
642461861
Realising the popularity of these kinds of pamphlets, the Ministry of Information saw an opportunity to expand its work. Its Publications Division had been staffed with professionals from commercial publishing, and they drew on their experience to produce a revised illustrated edition to maximise the commercial potential of the pamphlet. Deputy Director J M Max Parrish led this initiative, having previously worked on textbooks and encyclopedias for publishing firm Collins.

The new 36-page edition boasted an illustrated colour cover and eye-catching photographs, diagrams and maps. The design was innovative, and included single images printed over full two-page spreads without margins.  It was sold for 6d and within six months it had sold 4.8 million copies in the UK.

The pamphlet was licensed for distribution abroad and became even more popular. By 9 April 1942 it had been published in 43 different editions in 17 printing centres in 24 languages. It was also published in braille by the National Institute for the Blind.

Winston Churchills reaction

While reactions to the pamphlet were overwhelmingly positive, Winston Churchill had one complaint. In a minute dated 3 April 1941, he wrote:

Your admirable pamphlet The Battle of Britain is remarkable for the fact that it avoids the mentioning the name of the Commander-in-Chief in this battle.

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