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Discover a structured applied approach to behavioral finance with the first academic text of its kind--Ackert/Deaves' BEHAVIORAL FINANCE: PSYCHOLOGY DECISION MAKING AND MARKETS. This comprehensive text--ideal for today's behavioral finance elective--links finance theory and practice to human behavior. The book begins by building upon the established conventional principles of finance before moving into psychological principles of behavioral finance including heuristics and biases overconfidence emotion and social forces. Readers learn how human behavior influences the decisions of individual investors and professional finance practitioners managers and markets. The book clearly explains what behavioral finance indicates about observed market outcomes as well as how psychological biases potentially impact the behavior of managers. Readers see first-hand the implications of behavioral finance on retirement pensions education debiasing and client management. This book spends a significant amount of time examining how behavioral finance can be used by practitioners today. Readers utilize theory and applications in every chapter with a wide variety of end-of-chapter exercises discussion questions simulations and experiments that reinforce the book's applied approach.
TITLE: Behavioral Finance
AUTHOR: Lucy Ackert
SKU: 9780324661170
PUBLISHER: Cengage Learning Inc
DATE PUBLISHED: 23/09/2009
PLACE PUBLISHED: United States
PAGES: 432
BINDING: Hardback
LANGUAGE: English
DIMENSIONS: 195 mm x 240 mm x 21 mm
WEIGHT: 333 gr
