Beyond The Story - BTS Official Book

BESTSELLING KOREAN POP ARTIST IN HISTORY: BTS' international name
recognition is unparalleled, and their breakthrough into the global mainstream
is unprecedented. They've collected four No. 1 songs in a span of 9 months,
performed multiple sold-out stadium shows across the world, and were named
TIME's Entertainer of the Year in 2020

DEVOTED, BRAND-LOYAL, CONSUMER FAN BASE: Kpop is a multibillion dollar
industry, and BTS' brand goes beyond just their music. This book will be the
next must-have item for the millions of devoted consumers who are anxiously
awaiting their next opportunity to support the group.

MASSIVE SOCIAL MEDIA FOLLOWING: The most followed music group on
Instagram (71 million followers to date), highest rate of Twitter engagements
for any account (an average of 422,228 retweets), fastest to 1 million followers
on TikTok (within 3 hours and 31 minutes of going live). During a July 2020
performance at the height of the global pandemic, 756,000 fans paid for a
livestream concert, breaking yet another record.