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Hardcover. English. Amacom. 2006. ISBN: 9780814473900. 256pp.
Good condition in hardcover with dw.
With Baby-Boomer women spending well over a trillion dollars annually, the days of the 40+ woman being ignored by marketers are gone. BOOM reveals an essential truth about these women: Once regarded as a niche market, they are, in many cases, the marketplace itself. Featuring case histories and insights from executives at Intel, Ford, Mary Kay, Wellpoint, Seabourn Cruises, and many more, BOOM is a powerful and comprehensive guide to identifying, reaching, influencing, and winning some of the most affluent and discriminating consumers in history. Book jacket.
Book No: 47762
