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The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands
TITLE: Brand Leadership
AUTHOR: David A. Aaker
SKU: 9781847398352
PUBLISHER: Simon & Schuster Ltd
DATE PUBLISHED: 01/10/2009
PLACE PUBLISHED: United Kingdom
PAGES: 368
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 130 mm x 198 mm