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Product details

Condition
New
Location
South Africa
Product code
9781847398352
Bob Shop ID
631666749

The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands

TITLE: Brand Leadership

AUTHOR: David A. Aaker

SKU: 9781847398352

PUBLISHER: Simon & Schuster Ltd

DATE PUBLISHED: 01/10/2009

PLACE PUBLISHED: United Kingdom

PAGES: 368

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 130 mm x 198 mm