Brand Management A South African perspective, second edition

Brand Management: A South African Perspective offers a comprehensive and locally relevant guide to building, positioning, and sustaining strong brands in todays competitive marketplace. Tailored to the South African context, it combines global branding principles with local case studies and insights, making it practical and relatable for students, marketers, and business professionals.

Why its good:

This book is valuable because it bridges theory with real-world application, highlights the unique challenges and opportunities in the South African market, and equips readers with the tools to create impactful, resilient brands.