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The first of its kind in South Africa Brand Management constitutes an invaluable tool for the growing number of academic institutions that offer this exciting subject. Making use of both local and international examples and cases the subject is approached from a holistic yet applied perspective.
TITLE: Brand management
SKU: 9781775780335
PUBLISHER: Pearson Education South Africa
DATE PUBLISHED: 01/12/2016
PLACE PUBLISHED: South Africa
PAGES: 464
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 148 mm x 210 mm x 15 mm
WEIGHT: 670 gr
