Branded, The Buying and Selling of Teenagers

Branded, The Buying and Selling of Teenagers

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Product details

Condition
New
Location
South Africa
Product code
bhb7
Bob Shop ID
653324959

Published by Arrow Random House Business, 2003, softcover, 288 pages, condition; as new.

Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Taking the reader to the dark side of teen marketing, this work reveals a world in which adults build careers out in insinuating themselves into 'friendships' with young people in order to monitor what they wear, eat, listen to, and talk about with each other.

Alissa Quart is a journalist and used to write a column for the Independent. Although she now lives in the US, she still writes arts features and opinion pieces. 

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