Business e-book: 10 Ways to write more effective adds

Business e-book :
10 Ways to write more effective adds

Important Information:

Brief description:

Looking for fresh ideas to promote your business? We offer an e-book which will leave you eager as a beaver to jump right in and give a new dimension to your business' advertising!

An extract from the e-book:

What is advertising?
Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition? It’s none of the above. Advertising is salesmanship multiplied. Nothing more. And advertising copy, or copywriting, is salesmanship in print. The purpose of a copywriter’s job is to sell. Period. The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio. As Claude Hopkins wrote in his timeless classic, Scientific Advertising:

“To properly understand advertising or to learn even its rudiments one must
start with the right conception. Advertising is salesmanship. Its principles
are the principles of salesmanship. Successes and failures in both lines are
due to like causes. Thus every advertising question should be answered by
the salesman's standards."