BUSINESS MARKETING 4ED - DWYER,F

Name: BUSINESS MARKETING 4ED - DWYER,F
SKU: 9780071263436
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New

Location

South Africa

Product code

9780071263436

Bob Shop ID

672593975

Introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management. This text is suitable for undergraduate Business Marketing courses to students who want to succeed in business to business marketing. It shows students how to make profitable and quality business marketing decisions.

TITLE: BUSINESS MARKETING 4ED

AUTHOR: DWYER,F

SKU: 9780071263436

PUBLISHER: McGraw-Hill Education - Europe

DATE PUBLISHED: 16/06/2008

BINDING: Paperback / softback

CONDITION: New

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