Business Marketing: Connecting Strategy Relationships and Learning ( - F.Robert Dwyer

Business Marketing: Connecting Strategy Relationships and Learning ( - F.Robert Dwyer

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New
Location
South Africa
Product code
9780071263436
Bob Shop ID
632646602

Introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management. This text is suitable for undergraduate Business Marketing courses to students who want to succeed in business to business marketing. It shows students how to make profitable and quality business marketing decisions.

TITLE: Business Marketing: Connecting Strategy Relationships and Learning (Int'l Ed)

AUTHOR: F.Robert Dwyer

SKU: 9780071263436

PUBLISHER: McGraw-Hill Education - Europe

DATE PUBLISHED: 16/06/2008

PLACE PUBLISHED: United States

PAGES: 736

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 202 mm x 255 mm x 24 mm

WEIGHT: 1 gr

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