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Introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management. This text is suitable for undergraduate Business Marketing courses to students who want to succeed in business to business marketing. It shows students how to make profitable and quality business marketing decisions.
TITLE: Business Marketing: Connecting Strategy Relationships and Learning (Int'l Ed)
AUTHOR: F.Robert Dwyer
SKU: 9780071263436
PUBLISHER: McGraw-Hill Education - Europe
DATE PUBLISHED: 16/06/2008
PLACE PUBLISHED: United States
PAGES: 736
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 202 mm x 255 mm x 24 mm
WEIGHT: 1 gr