Business Marketing Management ~ Hutt / Speh

Business Marketing Management ~ Hutt / Speh

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R180.00

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KBA Books etc456

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Business Marketing Management ~ Hutt / Speh

Large soft cover textbook
Excellent condition

A comprehensive textbook that explores the principles and strategies of business-to-business (B2B) marketing. It covers topics such as market analysis, organizational buying behavior, relationship management, and marketing strategy adjustments for reaching business customers. The book also integrates discussions on supply chain management and the impact of digital tools on B2B marketing.

Business Marketing Management ~ Hutt / Speh

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