Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
Reflecting the latest trends and issues market-leading BUSINESS MARKETING MANAGEMENT: B2B 11E International Edition delivers comprehensive cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing this proven text focuses on market analysis organizational buying behavior relationship management and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition also includes additional emphasis on automated B2B practices and the impact of the Internet.
TITLE: Business Marketing Management
AUTHOR: Thomas W. Speh
SKU: 9781133189572
PUBLISHER: Cengage Learning Inc
DATE PUBLISHED: 06/03/2012
PLACE PUBLISHED: United States
PAGES: 480
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 204 mm x 254 mm x 18 mm
WEIGHT: 790 gr