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Business Marketing Management
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Business Marketing Management

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Product details

Condition
Secondhand
Location
South Africa
Product code
BB-0836
Bob Shop ID
641836077

Business Marketing Management

Condition: ; Very Good (VG)

Author: Thomas W. Speh, Michael D. Hut

Format: Paperback

Edition: 11th

ISBN: 9781133189572

Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11E, International Edition delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition also includes additional emphasis on automated B2B practices and the impact of the Internet.

How We Grade Our Books

New (N): Brand New Book

Excellent (EX): The book has no torn or missing pages, has no writing or highlighting. It's like new.

Very Good (VG): The book has no torn, missing pages, writing or highlighting. Might have some creases on the spine; no hard cracks; maybe slight forward lean and short inscription inside; perhaps very minor bumping on the corners of the book.

Good (G): This book has no large tears or any missing pages, but it may contain very little writing or highlighting. A few creases on the spine, perhaps a forward lean, bumping on corners or shelf wear; maybe an inscription inside or some shelf wear or a small tear or two on the dustjacket.

Acceptable (AC): This book has no missing pages and may have considerable writing or highlighting but the text must not be obscured.

 

 

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